What am I doing?

In my last post I mentioned that I am working on developing a mobile analytics platform. Here in this post I will give a you a peek into what prompted me to come up with this idea, what my vision for this platform is. Some of you might feel this goes over your head, please do not worry, I will be dissecting all the aspects of this project and my journey in the days to come. The purpose of this post is to capture my thought process and give you a snapshot of how I arrived at working on this idea and why I believe I am one of the guys right for something like this.



I was first introduced to Web Analytics over five years ago, when I started reading Avinash Kaushik's blog and setup Google Analytics on this blog. I was never serious about this new field, but it always fascinated me on how to use all this data for helping the site make more money. This continued on and off for a few years, when I used to drop by Avinash's blog, see if any content is relevant to my blog.


In due course of time, I was involved in a project for a client where I was responsible for developing Algorithms to automatically manage keyword portfolio. Owing to the demands of the project I also developed a page tagging solution as a part of the aforementioned project. This triggered anew my interest in the space of web analytics. Around the same time I came across 6th sense one of the best amalgamation of technologies seen in recent times. By this time smart phones with touch screens became the norm.


It did not take much to figure out that the future of Analytics is not just web analytics but the analytics of connected devices. I wanted to call it Device Analytics, but this term was already coined with a different meaning. What I figured out was, the future will no longer be restricted to "Monitor's" as was the norm then. The future belongs to Touch and the analytics belong to this medium of interaction.


The interaction model in the world of touch is very different from what we are used to with monitor-mouse, laptop-track pad/mouse combinations. Now I noticed that most of the web-analytics vendors (Google Analytics, Omniture, Webtrends et al.) are pushing there own web-analytics solutions onto smart phones/mobiles (the first in line of touch devices). Nothing wrong if smart phones are going to be the only devices we need to worry about, but that is not going to be the case.


This is the problem I am trying to solve. To start off my solution will be only for mobile devices (touch phones to be more specific). However, my vision is to analyse all the connected touch devices. A grand vision for sure, but as Victor Hugo said "Dream no small dreams. They have no power to stir the souls of men".
This blog will be the place where I will unravel the steps to make this dream real.

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